Twitter is an effective tool to keep your friends, relatives closer and also make new friends. However people have come up with innovative ideas like using twitter to improve business. How?
Don't under-estimated the power of 140 character or less, the length of a tweet. The restaurants are posting tweets on daily specials and offers to attract the followers to the restaurant. One customer said, she follows few interesting restaurants on twitter like Meyers + Chang, and goes in if there is something interesting in the tweet.
A normal ad cannot bring that personal touch like a tweet. It generates personal interest and builds a long lasting relationship between the business and the customer. Tweeting back and forth helps the restaurant to know details regarding what was liked and what wasn't, helping the business in taking a right decision.
What an innovative idea!!